Jess [Hornyak] Endl

Overview

“Energized by You” is an interactive energy dashboard designed to shift how customers engage with their energy usage; giving them the tools, data, and motivation to take control. As Creative Director, I led the campaign from concept through execution, aligning user experience, visual design, and strategic messaging with SCE’s long-term sustainability and customer satisfaction goals.

Challenge

SCE needed a way to educate and empower customers around energy conservation while reinforcing its innovation-forward brand. Our solution: a personalized, real-time tool that made energy data both intuitive and motivating.

Strategic Focus

• Behavioral Nudging: Real-time usage tracking + habit-based energy tips

• Gamification: Personalized savings goals and progress tracking

• Customer Empowerment: Tools to drive informed, sustainable choices

The dashboard wasn’t just a utility, it was a branded experience. Every interaction was designed to build trust, foster self-efficacy, and drive long-term engagement.

My Role as Creative Director

• Led a multidisciplinary design team through concepting, UX strategy, and prototyping.

• Directed the full strategic pitch, aligning internal stakeholders and client objectives.

• Oversaw visual and interaction design to ensure consistency across all touchpoints.

• Balanced data visualization with accessibility, ensuring the platform was both insightful and intuitive.

Results

The outcome is a platform that simplifies energy management for customers while positioning SCE as a forward-thinking partner in sustainability through a strategic pitch and prototypes. “Energized by You” translates data into action by giving users both the incentive and the ability to reduce consumption and costs.